Gelato alla crema, made in small batches from grass-fed milk and sold from a cart in Kivik harbour — 5.0 on Google across 221 reviews. The site tells it as one long scroll, in Swedish and English: film along the harbour, the flavours arriving a scoop at a time, then the season’s events and where to find the cart. The opening hours, the location, the rating and the facts about the gelato itself are also written as structured data, so maps, search and AI assistants can read them without visiting.
A complete site rebuild for a Swedish steel supplier: a webshop, interactive 3D product models, an immersive AI-generated hero film in place of a location shoot, and an admin page (CMS) they run themselves. Underneath, the site’s data is structured to be understood by search engines, and by the AI assistants people now ask instead of searching.
Where a site here uses AI-generated film or imagery, it is worked up from pictures of the real products, places and people wherever we have them, and labelled as such on the site itself. Why we work that way →
Machine view
The same information, published in structured plain text designed to be parsed rather than styled.
