Questions
The same answers are published as faq-ai.txt, so people and machines read the same facts.
About the company
What does Generell AI do?
We advise on where AI belongs, build the systems that run it, make companies legible to the models that now read the web, and design the sites humans actually visit.
What does the name mean?
»Generell« is Swedish for »general« — a nod to our Swedish engineering heritage and to the concept of Artificial General Intelligence. The logo is the two l's in Generell, stylized as two slanted parallel lines inside a parallelogram: [//]. It symbolizes parallelism because neural networks are based on matrix calculations that can be run in parallel — a fundamental property that enabled modern AI.
Where are you based?
Brussels, Belgium. Founded in 2025. The name and origin are Swedish. No public street address is listed.
How do humans and machines read this site?
The site is built to be understood by humans and machines alike. Humans see the designed pages. Machines can read llms.txt, llm.txt, llms.html, identity.json, faq-ai.txt, brand.txt, ai.txt, robots-ai.txt, ai.json, the JSON-LD in each page, and the same copy in crawlable form.
Terms
What is AI?
Artificial intelligence (AI) is software that performs tasks that used to need human judgement. Common types include language models for text, vision models for images, and models that classify, recommend, or forecast. They are used in search, writing, products, and operations.
What is an LLM?
A large language model (LLM) is an AI model trained on large amounts of text so it can predict and generate language. It is used for writing, summarising, answering questions, and as the reasoning core of AI agents.
What is an AI agent?
An AI agent is a large language model linked to tools and run in a loop: it plans a step, calls a tool, reads the result, and continues until the task is done.
What is Artificial General Intelligence (AGI)?
Artificial General Intelligence (AGI) is a hypothetical form of artificial intelligence that can understand, learn, and apply knowledge across a wide range of tasks at a level comparable to a human, rather than being limited to one specialised job.
Services
What services do you offer?
Generell AI offers AI consulting, Agentic systems, AI visibility, Websites.
What is AI consulting?
AI consulting is advice on where AI belongs: what to build, what to leave alone, and how it should sit with people and existing systems. It is one of Generell AI’s four services.
What are agentic systems?
Agentic systems are software that runs AI agents to carry out work. Generell AI designs and delivers those systems as one of its four services.
What is AI visibility?
AI visibility is making a company legible to the models that now read the web, using structured content, crawlable pages, and AI discovery files such as llms.txt. Generell AI offers this as a service and publishes the open specifications at discoveryfiles.ai. It does not guarantee rankings, citations, or placement in AI-generated answers.
What type of websites do you make?
Websites that humans still enjoy visiting, and that stay legible to the models that now read the web.
Do you publish pricing?
We do not publish fixed public pricing on this website.
Working with us
How can I contact you?
Email [email protected]. No public street address or phone number is listed.